I've spent a significant amount of time on YouTube lately, and I don't mean as a YouTube addict (as in someone who watches a lot of videos) but as someone who's been uploading new videos, and getting rid of old ones. I revamped my YouTube channel, mainly by spiffing up the design and adding some videos with better quality (I'm not sure if "spiffing" is really a word, but I'm using it :D ).
|New design for my YouTube channel|
Aside from my attempts at creating slightly better quality in the videos, I've been spending a lot of time studying other musicians' YouTube channels, which seems to help (I've included one of the videos below, which I watched in order to get ideas of my own, from a pianist named Jacob Ladegaard).
Diversifying my repertoire
In response to most people's first impression of the title above, yes, I have been writing new music. However, my use of the term "repertoire" in this case refers to the types of videos I plan to upload onto my channel. So far, there are five videos of me performing original songs (four of them with the grand piano Yamaha C3X, a.k.a. "Isabelle", and one on the Yamaha Avant Grande N2, a.k.a., "Zoey"), and one video that features a cover I did of the theme from Princess Bride. After I upload a few more original songs I also plan to add tutorials, where people can learn about piano playing technique, music theory, steps for learning certain songs, etc. YouTube allows the owner of a channel to organize the videos into different categories. Once I get around to adding more covers (and working out the necessary details involving copyright issues) I can create a section for that as well. In other words--and as usual--I have my work cut out for me.
Worried about your business dwindling? Create loyalty in your clients
This is my advice, if I may give it humbly, for any music teacher who's concerned about their students dropping because of COVID-19 and their students having to stay home. One thing I'm extremely grateful for is that even in the midst of the recent upsurge of cases in the United States, most of my students have still continued taking lesson from me, even if it involves the occasional mishaps and hiccups that come with using media apps like Zoom and Skype. A few others, but not many, have returned to receiving their lessons face-to-face, with the other "new normal", which involves both of us wearing masks during the lesson. Students who do whatever it takes to continue taking lessons are showing their loyalty, and it's this type of loyalty that teachers need to foster in their clients.
With regard to music education and my plans for going forward, I'll be finding ways to continue using technology to my advantage, and to find better ways of using this technology to retain as many students as I can. Zoom and YouTube are great resources for that, and platforms such as Canvas will also allow me to continue my work with the Sutter County Superintendent of Schools.
Virtual Concert in August!